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Ask and you shall receive. It’s an easy way to think about opt-in email marketing. No one appreciates an unsolicited email. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. When you ask for permission to send a customer your marketing messaging, you’ll usually find a more receptive audience. When someone is … [Read more...] about What is Opt-In Email Marketing? A Complete Guide

According to the State of Sales report, reps spend only 28% of their week selling. The rest? Manual work, planning, maintaining deal records. Ideally, reps would spend more time with prospects and customers, but unless they have sales support to handle the 72% of non-direct-selling work, that face time won’t happen. Learn how sales support can help free your sellers up to focus … [Read more...] about Sales Support: What It Is and Why It’s Essential

What is the Road to TrailblazerDX ’24 Quest?How to participate Join us live in San Francisco or online exclusively on Salesforce+ from March 6-7, 2024, for TrailblazerDX, ‌the developer conference for the AI era. It’s the must-attend event for developers, admins, and architects to learn the skills needed to build AI applications on the Einstein 1 Platform and leverage the … [Read more...] about The Road to TrailblazerDX ’24 Quest

Use these four in-demand Salesforce ecosystem job skill trends — identified in the Jobs in the Salesforce Ecosystem report — to build your skill set. Fun fact: This report was visualized using Tableau Viz in collaboration with former Tableau Iron Viz champion Will Sutton. What you need to know When we say “Salesforce ecosystem,” we mean the thousands of companies and … [Read more...] about 4 In-Demand Skills to Grow Your Salesforce Career

Here’s the number one thing I ask sales reps who are having trouble closing a deal: “Have you asked the right questions?” If you’re having trouble getting to the finish line on a sale, consider this: Asking the right questions helps you understand what matters to your buyer, and that’s how you can deliver value. This is sometimes called consultative sales. If you’re wondering … [Read more...] about What Is Consultative Sales? Principles and Best Practices