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This year, 93% of CEOs said they’re focusing on growth. That means the battle for both shopper awareness and retail shelf space just got more competitive.  In the current economy, pricing is forcing consumers to rethink their purchase decisions. At the store level, sustained revenue growth is a challenge: 90% of brands cannot simultaneously grow market share, category … [Read more...] about Everything You Know About Trade Promotion Management Is Wrong

Are you greeted by name when you stop by your corner grocery to pick up a gallon of milk? Does your neighborhood barista remember your favorite drink order? These experiences give consumers the warm fuzzies, and create incredible customer loyalty. Small businesses have long been known for building strong relationships, and for offering more personalized customer experiences … [Read more...] about How Small Business Leaders Are Strategizing with AI, Data, and CRM

Ask and you shall receive. It’s an easy way to think about opt-in email marketing. No one appreciates an unsolicited email. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. When you ask for permission to send a customer your marketing messaging, you’ll usually find a more receptive audience. When someone is … [Read more...] about What is Opt-In Email Marketing? A Complete Guide

According to the State of Sales report, reps spend only 28% of their week selling. The rest? Manual work, planning, maintaining deal records. Ideally, reps would spend more time with prospects and customers, but unless they have sales support to handle the 72% of non-direct-selling work, that face time won’t happen. Learn how sales support can help free your sellers up to focus … [Read more...] about Sales Support: What It Is and Why It’s Essential

What is the Road to TrailblazerDX ’24 Quest?How to participate Join us live in San Francisco or online exclusively on Salesforce+ from March 6-7, 2024, for TrailblazerDX, ‌the developer conference for the AI era. It’s the must-attend event for developers, admins, and architects to learn the skills needed to build AI applications on the Einstein 1 Platform and leverage the … [Read more...] about The Road to TrailblazerDX ’24 Quest