Ask and you shall receive. It’s an easy way to think about opt-in email marketing.
No one appreciates an unsolicited email. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. When you ask for permission to send a customer your marketing messaging, you’ll usually find a more receptive audience.
When someone is willing to read more about your offers, they’re less likely to feel overwhelmed, annoyed, or distrustful. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing, there are good (and better) ways to go about it.
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