Are you greeted by name when you stop by your corner grocery to pick up a gallon of milk? Does your neighborhood barista remember your favorite drink order? These experiences give consumers the warm fuzzies, and create incredible customer loyalty. Small businesses have long been known for building strong relationships, and for offering more personalized customer experiences than their larger counterparts. But how are small businesses adapting in a world that’s increasingly digital, and where artificial intelligence (AI) is poised to fundamentally change how businesses are run?
To find out, we asked small- and medium-sized business (SMB) leaders and decision makers globally what they’re prioritizing in our latest Small and Medium Business Trends Report. How do small businesses maintain the white-glove customer experiences they’re known for? With the rise of AI, how do SMBs keep the customer at the center of their operations?
It’s no surprise that CRM is at
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