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AI is having its moment. No longer just a buzzword, AI and generative AI are changing how we all do business. So what should a data leader be doing to succeed with AI in the enterprise?   We spoke to five members of the Data Leadership Collaborative to learn from their experience, and get a few tips for data leaders who are beginning to champion AI technologies in their own … [Read more...] about Is Your Organization Ready for AI? 5 Data Leaders Share Real-World Tips

Generative AI is changing … well, everything. And it’s causing commerce leaders to ask the hard questions as they plan for 2024: With a fixed budget, where should we invest? How do we drive loyalty without driving up costs? If we implement AI, what resources will we need and how do we make sure the technology is powered by secure data?  To succeed in the future of commerce and … [Read more...] about Planning for the Future of AI in Commerce? Here’s What to Focus On

The last few years have presented many challenges for businesses: a global pandemic, war and social unrest, and rising inflation. It can be especially challenging for small and medium-sized businesses (SMBs) with smaller staffs and budgets to manage customer expectations and add value to experiences despite these issues. One option is to invest in digital customer support … [Read more...] about 5 Ways Your SMB Can Deliver a Great Customer Experience in Uncertain Times

If you’re an email marketer, building a strong subscriber list is one of your top goals. But it’s also crucial to keep those email subscribers over the long term. Sending them great content is a given. But there’s an underrated factor that also determines success: email deliverability.  Email platforms Gmail and Yahoo recently announced new measures to help prevent spam from … [Read more...] about How To Keep Email Subscribers Engaged for Life

A website can pass or fail usability testing – though it’s usually somewhere in the middle. There’s a difference between: Can they use it? vs. Can they use it, easily? Sometimes research-driven optimizations require a lot of effort. Other times, it’s just adding text in the right place on the page. Coming out of usability testing on a nonprofit’s Experience Cloud site, … [Read more...] about How Usability Testing Led to 5 Instant UX Fixes