A website can pass or fail usability testing – though it’s usually somewhere in the middle. There’s a difference between: Can they use it? vs. Can they use it, easily? Sometimes research-driven optimizations require a lot of effort. Other times, it’s just adding text in the right place on the page. Coming out of usability testing on a nonprofit’s Experience Cloud site, #DreamDesigner Kailee Quinn invested in low-effort optimizations that helped all users succeed.
She prioritized text changes on her onboarding flow, confirmation page, navigation bar, FAQ page and rollovers. So when it went live, users could do what they needed to do – easily.
What I’ve learned the most as a UX designer is that I don’t know all the answers and I’m not supposed to know. I have to ask questions.”
Kailee Quinn Senior UX/UI Consultant
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