If you’re an email marketer, building a strong subscriber list is one of your top goals. But it’s also crucial to keep those email subscribers over the long term. Sending them great content is a given. But there’s an underrated factor that also determines success: email deliverability.
Email platforms Gmail and Yahoo recently announced new measures to help prevent spam from reaching readers’ inboxes, meaning new domain validation requirements for bulk email senders. So if you want to avoid the spam filter, it’s time to take a step back and gain a better understanding of the three phases of email deliverability before you build your next campaign.
Email deliverability is a message lifecycle that begins with a customer’s setup (the company sending the email) and extends out to the placement of a targeted message to their email subscribers. Subscriber engagement influences follow-on messaging.
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