The last few years have presented many challenges for businesses: a global pandemic, war and social unrest, and rising inflation. It can be especially challenging for small and medium-sized businesses (SMBs) with smaller staffs and budgets to manage customer expectations and add value to experiences despite these issues. One option is to invest in digital customer support tools. Here are five additional ways SMBs can leverage technology to improve the small business customer experience:
1. Give customers a way to find their own answers
Today’s customer loves self-service. Help them help themselves by offering online help articles or a frequently asked questions (FAQ) section to resolve the most common queries. Customers get what they need, when they need it, and self-service help reduces the caseload for your time-strapped team, to boot.
Pro Tip: Automating responses to simpler customer inquiries frees up time for your team to focus on complex
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