Blogs

AppExchange hosts a variety of solutions intended to help you solve business challenges. From Flow templates to components and packages, the AppExchange has it all. If you have ever installed a solution from the AppExchange, you may very well have run into the blue beaker at some point in your visit. Have you ever wondered about this emblem? What does it signify? The answer to … [Read more...] about Inside the Laboratory: An Introduction to Salesforce Labs

Cloud computing is king. The category’s success in recent years is a sheer testament to the way of the future with little stopping it. But how did SaaS rise the ranks across the globe, taking over every industry by storm? We asked four of the 19 AppExchange partners on the Forbes Cloud 100 — a list that honors the top 100 private cloud companies in the world, ranging from … [Read more...] about Cloud 100 Companies Share Their Top Trends and Advice. Here’s What They Said.

To build a single source of truth your business needs to ensure it has these four things: Customers have a single way to log in to apps, there is a single identity internally to connect and manage customer data, companies have a B2C scale data lake for all data, and there is a way to manage customer privacy and compliance. As of October 2020, Salesforce offers capabilities in … [Read more...] about Customer 360 Privacy Center: Manage User Privacy and Archiving, and Build Your Single Source of Truth

For-profit brands have been buzzing about the latest technology to have a big impact on the market: customer data platforms (CDP). Salesforce recently launched its own: Customer 360 Audiences. A CDP is software that can do a few things, like:  Connect customer data in a single place Reconcile customer identities Develop unified, real-time customer profiles Serve up insights on … [Read more...] about How Nonprofits Can Leverage the Latest Trend in For-Profit Technology

Trailhead GO, the mobile app for Trailhead, is now available for Android devices on Google Play.Trailhead GO is now generally available for Android mobile devices and tablets on Google Play. We know so many of you have been waiting for it, and now Trailhead GO for Android is available!All you Android learners can now access all of the amazing Trailhead learning content you … [Read more...] about Introducing an Android App for Trailhead GO