For-profit brands have been buzzing about the latest technology to have a big impact on the market: customer data platforms (CDP). Salesforce recently launched its own: Customer 360 Audiences. A CDP is software that can do a few things, like:
Connect customer data in a single place Reconcile customer identities Develop unified, real-time customer profiles Serve up insights on who customers are, where they’ve come from, what they’re looking at, and what they’re interested in.
Part of why this technology is trending is because it connects all those scattered data points on customer engagement, and turns them into something actionable. This in turn makes it easier to identify new target audiences, understand what drives them and what they’re interested in, and then appeal to them, attract them, and engage them — all in real-time.
Connecting supporter touchpoints is kind of like an engagement spiderweb.
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