Lautel Okhio

As nonprofit marketers and fundraisers begin their end-of-year giving campaigns, quickly creating personalized, data-driven content has never been more important. The newly-launched Marketing Cloud for Nonprofits from Salesforce.org is designed to help nonprofits of all sizes build constituent-first communications fast. Building effective marketing campaigns is especially … [Read more...] about 5 Tips from Nonprofit Marketing Leaders for Better Engaging Your Constituents

The year has barely started, but nonprofits are well into planning, strategizing, and executing on plans for 2021. As the world continues to struggle with the ongoing pandemic, delivery of healthcare and vaccines, flagging economies, and political instability, the work nonprofits are doing — and the successful execution of plans designed to maximize impact — is increasingly … [Read more...] about Four Trends Shaping Nonprofit Marketing in 2021

The year has barely started, but nonprofits are well into planning, strategizing, and executing on plans for 2021. As the world continues to struggle with the ongoing pandemic, delivery of healthcare and vaccines, flagging economies, and political instability, the work nonprofits are doing — and the successful execution of plans designed to maximize impact — is increasingly … [Read more...] about Five Trends Shaping Nonprofit Marketing in 2021

Every nonprofit knows that in order to grow — or, in the case of a turbulent year like this one — in order to stabilize and move forward, you need to attract and engage a steady stream of new supporters. But what that actually looks like can be a little hard to define. It can also be difficult to identify what you’re doing right, and where you might be getting a little off … [Read more...] about 3 Misconceptions about Supporter Acquisition

For-profit brands have been buzzing about the latest technology to have a big impact on the market: customer data platforms (CDP). Salesforce recently launched its own: Customer 360 Audiences. A CDP is software that can do a few things, like:  Connect customer data in a single place Reconcile customer identities Develop unified, real-time customer profiles Serve up insights on … [Read more...] about How Nonprofits Can Leverage the Latest Trend in For-Profit Technology