Every nonprofit knows that in order to grow — or, in the case of a turbulent year like this one — in order to stabilize and move forward, you need to attract and engage a steady stream of new supporters. But what that actually looks like can be a little hard to define. It can also be difficult to identify what you’re doing right, and where you might be getting a little off track.
When it comes to supporter acquisition, it’s common to start out by thinking about donors, and that’s not a bad thing, but it can obscure the fact that when you’re first reaching out to a new audience of potential supporters, it’s impossible to identify the kind of supporter they’ll be. And if you’re only looking for donors, you could narrow your search more than you’d like.
So today we’re unpacking three simple misconceptions about supporter acquisition,
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