The year has barely started, but nonprofits are well into planning, strategizing, and executing on plans for 2021. As the world continues to struggle with the ongoing pandemic, delivery of healthcare and vaccines, flagging economies, and political instability, the work nonprofits are doing — and the successful execution of plans designed to maximize impact — is increasingly critical.
When it comes to engagement, these global concerns will continue to drive supporter behavior. And while it would be ideal to plan for the year as though things will resolve quickly, having a strategy in place that accounts for unforeseen events is a good course of action when so much is still uncertain.
Below, we’ve outlined some of the strongest trends we’re seeing so far this year as nonprofits prepare for the healing, rebuilding, and unknowns of 2021.
Supporter experience is the fuel that powers a good supporter journey.
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