As nonprofit marketers and fundraisers begin their end-of-year giving campaigns, quickly creating personalized, data-driven content has never been more important. The newly-launched Marketing Cloud for Nonprofits from Salesforce.org is designed to help nonprofits of all sizes build constituent-first communications fast.
Building effective marketing campaigns is especially critical for smaller nonprofits, which have unfortunately been hit the hardest by the pandemic and experienced a decline in annual donations. As nonprofits look to make up for revenue lost, as well as take their engagement and giving to new heights, digital tools present new opportunities to reach new audiences and deepen relationships with existing supporters.
To learn how nonprofits of all sizes are approaching this end-of-year giving season, we asked leaders at, (RED), Conservation Volunteers Australia, 92nd Street Y, and 412 Food Rescue to share their tips and tools for engaging constituents.
The newly-launched Marketing Cloud for Nonprofits is designed to
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