To build a single source of truth your business needs to ensure it has these four things: Customers have a single way to log in to apps, there is a single identity internally to connect and manage customer data, companies have a B2C scale data lake for all data, and there is a way to manage customer privacy and compliance. As of October 2020, Salesforce offers capabilities in all four components in an admin-friendly declarative way to manage a single source of truth: Customer 360 Truth. Let’s dive into one of the newest products of Customer 360 Truth — Customer 360 Privacy Center — that went GA on October 20, 2020.
As more businesses face a need to update their customer data management to address privacy concerns, admins need easy-to-use tools to address these needs. With Customer 360 Privacy Center, you can take control of your company’s privacy management.
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