To build a single source of truth your business needs to ensure it has these four things: Customers have a single way to log in to apps, there is a single identity internally to connect and manage customer data, companies have a B2C scale data lake for all data, and there is a way to manage customer privacy and compliance. As of October 2020, Salesforce offers capabilities in … [Read more...] about Customer 360 Privacy Center: Manage User Privacy and Archiving, and Build Your Single Source of Truth