Katharine Bierce

It was seemingly a year and forever ago when we last wrote about nonprofit trends reports. Back then, we were concerned about heady items like constituent-centric experiences, data-driven culture and strategy, technology for change, and use cases for technology. While these things remain interesting, they’ve yielded to fresh, pandemic-related concerns, and to the acceleration … [Read more...] about Announcing the 4th Edition of the Nonprofit Trends Report

The accelerating pace of change across the education landscape requires that higher education institutions provide more flexible learning and working options. Additionally, the types of learners higher education serves are no longer just four-year, in-person, full-time students ages 18-to-24, as has traditionally been the case. More and more, learners are working and caregiving … [Read more...] about Flexible Learning & Working Options Are Here to Stay in Higher Education

Does this sound familiar? “Hey, let’s write a thing to let our supporters know what we’re up to!” “Oh, hey maybe let’s write another thing!” “Oh, what about this thing? Wait – didn’t we already write something similar to this? What’s the purpose of this again? I have too many things to do! Who’s driving … [Read more...] about An Introduction to Content Strategy for Nonprofits

Moves management is the process of “moving” someone to go from “cultivation” to “solicitation.” The idea is that your nonprofit makes moves to cultivate relationships, build trust, show impact, inspire action, and move people to increase their contributions to your work. A helpful way to think about moves management is: What journey do you … [Read more...] about Moves Management, Marketing Journeys and Nonprofit Fundraising

GivingTuesday started in 2012 with the 92nd St YMCA in New York City in partnership with the United Nations Foundation. In July 2019, GivingTuesday became its own organization. When is GivingTuesday? The date of GivingTuesday changes every year, as it is the Tuesday after Thanksgiving in the United States. In case you want to save the dates for the next few years of … [Read more...] about What is GivingTuesday?