It was seemingly a year and forever ago when we last wrote about nonprofit trends reports. Back then, we were concerned about heady items like constituent-centric experiences, data-driven culture and strategy, technology for change, and use cases for technology. While these things remain interesting, they’ve yielded to fresh, pandemic-related concerns, and to the acceleration of priorities regarding social change and diversity, equity, and inclusion.
These are all big items and have thrown our worlds into imbalance. Our latest 4th edition of the Nonprofit Trends Report reflects a set of organizations struggling with this imbalance while navigating a rapidly-changing future.
Our goal at Salesforce.org in delivering our own nonprofit trends report each year is to better understand: the role nonprofits have in serving their communities, what’s shifting within the nonprofit space, mental health and wellbeing, and how technology supports an organization’s ability to fund and run their missions
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