GivingTuesday started in 2012 with the 92nd St YMCA in New York City in partnership with the United Nations Foundation. In July 2019, GivingTuesday became its own organization.
When is GivingTuesday?
The date of GivingTuesday changes every year, as it is the Tuesday after Thanksgiving in the United States. In case you want to save the dates for the next few years of GivingTuesdays, here they are:
2019 date: December 3
2020 date: December 1
2021 date: November 30
2022 date: November 22
2023 date: November 23
Note: if you’re in marketing or fundraising at a nonprofit, you’ll probably want to start planning your GivingTuesday campaign in the summer or several months before, because the fall and winter fundraising season can be so hectic!
Why is GivingTuesday after Thanksgiving?
Thanksgiving is a major U.S. holiday on a Thursday where people spend time with their families. Americans often begin
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