Does this sound familiar? “Hey, let’s write a thing to let our supporters know what we’re up to!” “Oh, hey maybe let’s write another thing!” “Oh, what about this thing? Wait – didn’t we already write something similar to this? What’s the purpose of this again? I have too many things to do! Who’s driving this ship?!
This is why a content strategy can be helpful for your nonprofit. The idea is to come up with your strategy BEFORE you start blasting people with emails or sharing the latest thing you’re working on in your social channels.
Phase 1 of content strategy: create a content calendar
You can start by making a list of all the key dates that might be important to your charity, such as:
Quarterly board meetings Annual gala fundraisers Big volunteering days Grant application or reporting deadlines Dates of significance to your cause area,
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