Blogs

With over 8.5 billion searches performed on Google globally each and every day, your pool of potential customers is massive. It’s no surprise, then, that you need to make sure your content ranks high in Google and reaches the people most likely to take an action with your brand.   That’s where doing keyword research, and choosing the right SEO keyword, comes in. It’s an art and … [Read more...] about How To Do Keyword Research That Drives Traffic To Your Site

Think of sales management like a sports team. Have you ever heard of a top-ranked sports team without a coach? Of course not. The coach provides the guidance, inspiration, strategy and training that enable players to make big wins. The best sales managers operate the same way, inspiring, educating, and guiding their teams to maximize revenue. The result? Consistent sales … [Read more...] about What Is Sales Management?

While its impact is widespread, one of the most exciting aspects of artificial intelligence (AI) is its ability to create conversational interactions that generate personalized experiences, supercharging productivity and efficiency. In this blog post, we’ll explore how the implementation of large language models on mobile devices is reshaping the enterprise mobile landscape and … [Read more...] about How Salesforce Einstein Is Supercharging Mobile Experiences

Derek Featherstone co-authored this blog Keyboard accessibility is essential to building products at scale. With Marketing Cloud, for example, thousands of customers create, send, publish, and automate marketing campaigns that reach and engage millions of people daily. But, about 16% of the world’s population has at least one disability. This means there are product functions, … [Read more...] about Keyboard Accessibility Makes Your UX Better

Sales enablement is all about training your reps to sell — and sell better. You coach them, educate them with content and certifications, and bring them together at events like sales kickoffs. It’s anything you can do to help them close more deals, faster. Then the tough question comes: “Did it work?” The pressure is on for sales leaders to create enablement that makes a real … [Read more...] about What Is Sales Enablement? A Complete Guide