Picture this. Another week begins, and so does another revenue forecast call with more questions than answers. Leaders from your different regions show up with estimates they all calculated in different ways, some of them in spreadsheets. There is $1 million in revenue that disappeared since last week, but it’s hard to track down exactly where all those small opportunities … [Read more...] about The Secret to Better Forecasting? Data, People, and Processes
Blogs
The Key to Better Customer Service Operations? The Answer’s Hiding in Your Data
How do you increase revenue, decrease costs, and maintain the best possible customer experience — all at the same time? It’s a delicate balancing act. And it’s only possible when your data is comprehensive, meaningful, and easy to understand. Unfortunately, that’s pretty rare. Our research shows that 94% of business leaders feel their organization should be getting more value … [Read more...] about The Key to Better Customer Service Operations? The Answer’s Hiding in Your Data
Your One-Stop Guide to AI in Marketing
There’s been a lot of buzz lately about how marketers can use AI to enhance customer experiences and productivity. But for AI in marketing to fully reach its potential, we need to truly understand how it works and how to deploy it. Think of AI as a vehicle with the ability to deliver all the customer insights you need and want. You can market more efficiently and create … [Read more...] about Your One-Stop Guide to AI in Marketing
Master User Access with Cheryl Feldman
Today on the Salesforce Admins Podcast, we talk to Cheryl Feldman, Director of Product Management at Salesforce covering all user access features. Join us as we chat about best practices for configuring user access and discuss the latest initiatives Cheryl is spearheading to assist you. You should subscribe for the full episode, but here are a few takeaways from our … [Read more...] about Master User Access with Cheryl Feldman
Holiday Shopping Has Begun — Here Are Our Predictions for the Season
It’s the most wonderful time of the retail year: Companies are gearing up for another competitive holiday shopping season. While the 2022 season focused on increasing profitability during a challenging economy, Salesforce’s holiday shopping predictions show that 2023 is all about keeping loyal customers happy. Why? Because finding new customers is getting more expensive — and … [Read more...] about Holiday Shopping Has Begun — Here Are Our Predictions for the Season