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Did you know poor merchandising is responsible for 25% of lost sales? It might be time to rethink your retail execution solutions. With margins tighter than ever, in-store displays and promotions have never been more crucial to achieving profitable growth. Yet, even though the consumer goods (CG) industry spends $200 billion each year to promote products in stores, poor retail … [Read more...] about Grab Consumers’ Attention at the Shelf with AI

When a friend or colleague takes the time to tell you about a product or service, you probably listen. Word of mouth is the most common way people hear about brands. But how do you know if existing customers like your company enough to recommend it to their friends? One way to find out is by tracking your Net Promoter Score (NPS).  But is NPS really the best way to measure … [Read more...] about What Is Net Promoter Score — And Is It Worth Tracking? Let’s Talk Pros and Cons

What is the Salesforce Salesforce Associate certification?How to become a Salesforce Certified AssociateWhy this certification mattersGet started today According to the IDC, there will be 9.3 million new Salesforce jobs by 2026. A prior study evaluating job postings between 2013 and 2018 showed that nearly half a million job postings required at least one Salesforce skill. … [Read more...] about Discover the Salesforce Associate Certification: An Entry-Level Credential

Did you know that increasing customer retention rates by 5% increases profits by 25% to 95%? In today’s competitive business landscape, everyone is racing to gain their customers’ attention and increase customer loyalty. The companies currently winning the customer loyalty race are using data to gain insight into their customers’ wants and needs. And they’re personalizing every … [Read more...] about 3 Ways to Use Data to Drive Loyalty — Just Like Formula 1

In a time where consumers have as many options as they do today, sifting through the endless research can feel daunting. It’s why many of us turn to reviews and recommendations from friends, relatives, and influencers. Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing.   Think about the … [Read more...] about Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing