In a time where consumers have as many options as they do today, sifting through the endless research can feel daunting. It’s why many of us turn to reviews and recommendations from friends, relatives, and influencers. Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing.
Think about the last decision you made about a product or service. Did you look for recommendations before purchasing? You’ve probably turned to your network at some point during a decision-making process, for both personal and business matters. We all tend to value and trust recommendations from people we know.
Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate.
Turn brand advocates into sellers
Learn how you can quickly launch referral marketing promotions across the full
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