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One of the easiest ways to keep tabs on your competitors is to watch their prices. Making regular price adjustments to match or undercut similar offerings in the same market is a common tactic used by companies of all types and sizes. It’s called competition based pricing. But this is not just about getting ahead. It’s about meeting consumer expectations. Let’s take a closer … [Read more...] about Is Competition Based Pricing a Winning Strategy?

Your sales team needs to move fast if you want to hit targets. And analyzing how quickly customers move through the sales pipeline — or where they stall — can identify things that are working well and areas that need improvement. That’s why measuring sales velocity is critical. Below, we explore how to track sales velocity and rev up your sales team’s productivity for faster … [Read more...] about How to Supercharge Your Sales Velocity for Quicker Wins

Picture it: You’re standing in front of an arcade crane game, only a few quarters in your hand. With limited resources, you need a strategy that balances risks and odds. Do you go after the easy-grab item, or do you try your hand at the one you really want? Almost no one else has succeeded at getting it. And just imagine the reputation that comes with the golden grab: Arcane … [Read more...] about The Secret of Successful Account-Based Selling? Going After the Big Fish

Imagine this. It’s nearing the end of Q4, and your team has met their sales quotas — maybe even exceeded them. Each one of your reps has consistently demonstrated product knowledge in meetings and built strong relationships with clients, leading 100% of your customer base to renew their contracts. By all accounts, your team’s performance meets (even exceeds) your expectations. … [Read more...] about How Much Will Your Reps Make? Everything You Need to Know About On-Target Earnings (OTE)

Personalize, personalize, personalize. We all know it’s the key to great email marketing, but it’s one thing to know it and another to do it. That’s where email segmentation comes in. By grouping your email list properly, you set yourself up for targeting the right people with the right content.  But what exactly is segmentation in practice, and how do you make sure you’re … [Read more...] about How To Get Started With Email Segmentation