Personalize, personalize, personalize. We all know it’s the key to great email marketing, but it’s one thing to know it and another to do it. That’s where email segmentation comes in. By grouping your email list properly, you set yourself up for targeting the right people with the right content. But what exactly is segmentation in practice, and how do you make sure you’re … [Read more...] about How To Get Started With Email Segmentation
Email Marketing for Small Business: Here’s All You Need to Know
Small businesses tend to have a more intimate relationship with their customers than enterprise-level brands. This closeness can lead to increased customer loyalty, but it can also amp up increased customer expectations. That’s where email marketing for small business really comes into play. According to research at Gartner, 64% of consumers and B2B buyers report feeling … [Read more...] about Email Marketing for Small Business: Here’s All You Need to Know
How To Build the Email List of Your Dreams
If you build it, they will come. That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can. According to our research, email remains the best way to connect with customers. A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and … [Read more...] about How To Build the Email List of Your Dreams
From Leads to Sales: How Drip Marketing Email Campaigns Work
Influencing an audience to take action is tough business. Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high … [Read more...] about From Leads to Sales: How Drip Marketing Email Campaigns Work
Learn The ABCs of Email A/B Testing
Comparison isn’t always the thief of joy. When’s the right time to hit ‘send’? What subject line should you use? Which image is best? These might seem like small choices, but they are things that email A/B testing can help you figure out. According to our State of the Connected Customer report, nearly two-thirds of customers expect companies to adapt to their changing needs and … [Read more...] about Learn The ABCs of Email A/B Testing