When Fordham University relaunched its student advising app in 2022, appointment bookings doubled. The IT team credits this increase to human-centered design. “We brought users into the conversation instead of having the IT team dictate the requirements,” said Fordham University VP and CIO Anand Padmanabhan. “It was a true partnership that created shared trust and helped … [Read more...] about Want More App Engagement? Try Human-Centered Design
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Why Sales and Marketing Have to Work Together if You Want to Win
On your marks. Get set. Go! Your marketing and sales teams are off and running — one of them conducting customer research and running ads and the other finding and nurturing prospec— Wait a minute. Doesn’t that mean both of them are bringing in leads? How do you which to go with — or which are best fits for your product? If you want your marketing and sales teams to reach the … [Read more...] about Why Sales and Marketing Have to Work Together if You Want to Win
Admin Release Countdown: Get Ready for Summer ’24
Are you ready, Awesome Admins? It’s almost time for the Summer ’24 Salesforce Release! An essential part of every admin’s job is staying on top of the latest Salesforce Releases. Three times a year, Salesforce releases new features and updates to our technology, enabling users everywhere to take advantage of the latest and greatest that our platform has to offer! As an Awesome … [Read more...] about Admin Release Countdown: Get Ready for Summer ’24
27 Top Sales Influencers You Should Follow in 2024
What just happened? It feels like we turned around and blinked, and everything about sales changed. There are shiny new things, like AI writing emails, revealing the best way to close deals, and even prospecting for us. But there are also challenges: Prospects are buying on more channels and doing their own research upfront, pushing reps to deliver more value and engage with … [Read more...] about 27 Top Sales Influencers You Should Follow in 2024
22 Sales Training Programs and Courses to Level Up Your Game
It’s easy to get swept up in the latest sales fads — especially when comparing sales training programs for your team. What’s the latest tactic everyone is learning about? How do you train your team on the techniques that edge out the competition? But it shouldn’t be about fads. As a straight-shooter from Boston, I’m all about setting clear goals when it comes to choosing the … [Read more...] about 22 Sales Training Programs and Courses to Level Up Your Game