Today on the Salesforce Admins Podcast, we talk to Kalpana Chauhan, Lead Salesforce Consultant at Mar Dat. Join us as we chat about Einstein Lead Scoring and the importance of high-quality data. You should subscribe for the full episode, but here are a few takeaways from our conversation with Kalpana Chauhan. From math teacher to Salesforce Admin Kalpana started out as a math … [Read more...] about Einstein Lead Scoring with Kalpana Chauhan
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How Demand Generation Marketing Helps You Win Over Customers
You can’t sell something to someone you don’t know exists yet, and they can’t buy anything from a company they’ve never heard of. Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. It’s about helping that person realize that your product helps solve their problems (when that happens, it’s called … [Read more...] about How Demand Generation Marketing Helps You Win Over Customers
4 Ways Design Centers Fundraising in Nonprofit Cloud
Fundraisers oversee a cascade of responsibilities. To do their jobs well, they need to be able to manage information and relationships efficiently, so they can engage with donors meaningfully. Salesforce recently launched the new Fundraising for Nonprofit Cloud to help fundraisers nurture those relationships and scale their programs. But, designing tools for the nonprofit space … [Read more...] about 4 Ways Design Centers Fundraising in Nonprofit Cloud
Fight Climate Change: Top Skills for Sustainability Careers
It’s never been a more exciting time to build a career in climate action. Over the past five years, the demand for “green skills” has grown 8% annually outpacing the supply of talent. A global survey from Salesforce found that although there’s a skills gap, there is a global workforce eager to get involved in sustainability careers. Last year, Salesforce launched the … [Read more...] about Fight Climate Change: Top Skills for Sustainability Careers
Data-Driven Companies Perform Better by Almost Every Metric — And Get More Out of AI
Behind the data Most business leaders say data is critical to decision-making, but a new global survey of 10,000 of them reveals a different story. 67% of leaders are not using data for important decisions like pricing Fewer than one-third of them use data to inform strategy when entering new markets 79% don’t use data to inform their diversity and inclusion policies Only 17% … [Read more...] about Data-Driven Companies Perform Better by Almost Every Metric — And Get More Out of AI