Behind the data
Most business leaders say data is critical to decision-making, but a new global survey of 10,000 of them reveals a different story.
67% of leaders are not using data for important decisions like pricing Fewer than one-third of them use data to inform strategy when entering new markets 79% don’t use data to inform their diversity and inclusion policies Only 17% use data to help guide their climate targets The case for change
There are mission-critical insights locked inside your data. AI can help you quickly identify important trends, opportunities, and challenges. But that’s only half the equation. Building a data culture, along with trusted AI, is key to unearthing these buried insights.
The 58% of companies that make decisions based on data are more likely to beat revenue targets than those that don’t Companies that add AI to their data toolkit
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