Piper Sullivan

Many organizations look to the end-of-year fundraising season as an opportunity to meet their annual goals. Getting a jumpstart on campaign planning is key, as is considering how digital tools can boost your campaign. But underlying all of these tactics is trust. At Salesforce, we see the building blocks of trust as honesty, consideration, reliability, and follow through. Let’s … [Read more...] about 3 Ways to Build Donor Trust Before End-of-Year Fundraising

If you attended our recent webinar, you know we’re starting early this year in preparing for end-of-year fundraising. Coming out of 2020, we’ve learned the power of trying new things. Richard Shadyac, CEO of ALSAC says “We fundamentally believe that innovation needs to be at the core of what we do. We need to be agile and adapt to these times, and it requires an innovative … [Read more...] about 3 Things You Can Do Right Now to Prepare for End-of-Year Giving

We often think of fundraising as transactional, but I love the idea of creating “fundraising experiences” that acknowledges that donors want to be involved with nonprofits on an experiential level and not just passively donate. Supporters want to be well-informed about your mission and your impact and then have an opportunity to enjoy participating with and giving to your … [Read more...] about 3 Ways to Reimagine Fundraising Experiences

Yes, it’s only August. But end-of-year fundraising is right around the corner and there’s no better time to start planning than now–especially in our current environment. In 2019, nonprofits raised almost 28% more than in 2018 for GivingTuesday, and during COVID the quick turnaround for #GivingTuesdayNow raised $503M in response to the pandemic. #GivingTuesday is only one piece … [Read more...] about 5 Ways to Maximize Your End-Of-Year Fundraising

As a nonprofit, you have adaptability in your DNA. You’ve pivoted to meet the unique needs of the communities you serve time and time again. When the restrictions caused by the global pandemic became a reality in early 2020, nonprofits were tasked with pivoting yet again. This time, with funding at stake. As in-person galas, charity walks, auctions and other events … [Read more...] about Transitioning Offline Events to Online Experiences