Many organizations look to the end-of-year fundraising season as an opportunity to meet their annual goals. Getting a jumpstart on campaign planning is key, as is considering how digital tools can boost your campaign. But underlying all of these tactics is trust. At Salesforce, we see the building blocks of trust as honesty, consideration, reliability, and follow through. Let’s explore how we can lean into these concepts in the context of fundraising communications at scale, and online.
Understanding who your donors are and what they care about helps you create compelling content that moves them to act. For example, knowing if your donor is also a survivor might change your message to them.
Honesty
Being honest with donors is imperative to building trust. Being transparent and clear about how their funds are being used (or being upfront about your organization’s new needs) not only builds trust, but
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