We often think of fundraising as transactional, but I love the idea of creating “fundraising experiences” that acknowledges that donors want to be involved with nonprofits on an experiential level and not just passively donate. Supporters want to be well-informed about your mission and your impact and then have an opportunity to enjoy participating with and giving to your organization.
During challenging fundraising moments, it can be tempting to rest on what you know has worked in the past. Although it might have been successful before, those fundraising strategies could be outdated and negatively impact your goals. Those challenging times are often the best times to step out and try new things.
This blog post outlines three steps to reimagining fundraising experiences. But before we dive in, the most important thing you can do is make sure your technology is ready to accept donations in an easy-to-use and secure way.
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