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5 Ways to Maximize Your End-Of-Year Fundraising

August 18, 2020 by Piper Sullivan Leave a Comment

Yes, it’s only August. But end-of-year fundraising is right around the corner and there’s no better time to start planning than now–especially in our current environment. In 2019, nonprofits raised almost 28% more than in 2018 for GivingTuesday, and during COVID the quick turnaround for #GivingTuesdayNow raised $503M in response to the pandemic. #GivingTuesday is only one piece of the annual fundraising pie which will need to evolve this year, so it’s never too early to start implementing your strategy. Let’s walk through five ways to maximize your end-of-year fundraising.

Start now to maximize your end-of-year fundraising. 1. Start NOW!

The first and most important key to a successful end-of-year fundraising campaign is to start now! Start by taking a look at what you did last year. How’d it go? Was it better than the year before? How do you measure success? Total donations is one metric

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