The ability to properly analyze data has always been a core skill for admissions professionals, but the need has become even more important given the increased variability and unpredictability that’s come with the COVID-19 pandemic. Admissions professionals, though, struggle to effectively manipulate data in order to gain useful and actionable insights, according to a recent … [Read more...] about 7 Must-Have Data Skills for Today’s Admissions Professionals
How to Rethink College Admissions With Equity at Its Core
By: Margo Martinez, Senior Director of Higher Ed Industry Solutions at Salesforce.org This past year has turned the college admissions process upside down, exposing and exacerbating the barriers that prevent so many students from pursuing higher education. But the COVID-19 pandemic has also presented a unique opportunity to rebuild a new college admissions process with equity … [Read more...] about How to Rethink College Admissions With Equity at Its Core
New NACAC Report Shows Impact of COVID-19 on Enrollment
Salesforce.org partnered with the National Association for College Admission Counseling (NACAC) on a survey of 1,194 four-year higher education institutions to glean insight into how institutions are using data to support their long-term goals. The full report offers insight into many critical aspects of recruiting and admissions in post-secondary institutions. Most … [Read more...] about New NACAC Report Shows Impact of COVID-19 on Enrollment