How to Rethink College Admissions With Equity at Its Core

By: Margo Martinez, Senior Director of Higher Ed Industry Solutions at Salesforce.org

This past year has turned the college admissions process upside down, exposing and exacerbating the barriers that prevent so many students from pursuing higher education. But the COVID-19 pandemic has also presented a unique opportunity to rebuild a new college admissions process with equity at its core.

The pandemic offers an opportunity to reimagine college admissions with equity at the core.

Many education professionals are optimistic that the industry can take critical steps to reimagine admissions. Crystal Newby is one of them. Newby is the director of diversity, equity, and inclusion at the National Association for College Admission Counseling (NACAC), which hosts conferences like Guiding the Way to Inclusion aimed at admissions professionals committed to championing the needs of diverse students within the college admissions process.

 “We have to ask ourselves ‘Who am