The ability to properly analyze data has always been a core skill for admissions professionals, but the need has become even more important given the increased variability and unpredictability that’s come with the COVID-19 pandemic.
Admissions professionals, though, struggle to effectively manipulate data in order to gain useful and actionable insights, according to a recent study by the National Association for College Admission Counseling (NACAC). The study, which surveyed nearly 1,500 professionals, found that while there is general agreement that increasing data capacity would improve performance at the individual, departmental, and institution levels, few admissions professionals have the data skills required. Additionally, few institutions offer data training needed to strengthen these skills.
Today’s admissions professionals are expected to use data daily to evaluate and make decisions using a funnel analysis, market analysis, trend analysis, and more. These all require a high aptitude for data manipulation and interpretation.
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