Salesforce.org partnered with the National Association for College Admission Counseling (NACAC) on a survey of 1,194 four-year higher education institutions to glean insight into how institutions are using data to support their long-term goals. The full report offers insight into many critical aspects of recruiting and admissions in post-secondary institutions.
Most significantly — and timely — the report explores how the COVID-19 pandemic has impacted recruiting, admissions, and enrollment for the fall 2021 class and those following it.
Predictive Enrollment
Enrollment, which has been down at post-secondary schools across the U.S., is largely predicted by institutions based on predictive enrollment modeling. Crucial in an average school year, predictive enrollment is spotlighted in the report during an unprecedented year in which typical forecasting has been thrown out the window.
According to NACAC, about 42% of surveyed institutions indicated they use aggregate enrollment forecasting, while 37% employ student-level
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