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Salesforce News, Reviews, and Analysis

Adriana Santos

How 3 AppExchange Partners are Amping Up Their Demand Gen with AppExchange Chat

March 17, 2022 by Adriana Santos Leave a Comment

In this all-digital world, engaging with prospects in new ways is more important than ever.AppExchange Chat allows you to do just that — connect with real people on your listings and ultimately helps convert more leads. Using the Qualified platform, you can engage in live conversations with prospective customers right on your AppExchange listings. This means you have the … [Read more...] about How 3 AppExchange Partners are Amping Up Their Demand Gen with AppExchange Chat

Salesforce ISV Partner Bringg Promotes Caring for People and Planet through Last Mile Delivery

November 11, 2021 by Adriana Santos Leave a Comment

For consumers, what happens between clicking “Buy Now” and a package arriving on the doorstep can be a mystery. But the process is a complex system made possible by a worldwide network of providers. While large fleets and global transit play a big role in the early stages of order fulfillment, it’s the last mile (from warehouse or store to final destination) that accounts for … [Read more...] about Salesforce ISV Partner Bringg Promotes Caring for People and Planet through Last Mile Delivery

A Partner’s Take on Diversity, Equality, and Inclusion: An Interview with Salesforce MVP Shonnah…

September 8, 2021 by Adriana Santos Leave a Comment

A Partner’s Take on Diversity, Equality, and Inclusion: An Interview with Salesforce MVP Shonnah HughesSocial impact is a hot topic across a number of industries these days. Perhaps your employees or the events of the past year have prompted you to start the conversation about committing to a diversity, equity, and inclusion (DEI) plan at your company. But with so much noise … [Read more...] about A Partner’s Take on Diversity, Equality, and Inclusion: An Interview with Salesforce MVP Shonnah…

Rev-Up Your Partner Digital Demand Gen Engine

July 7, 2021 by Adriana Santos Leave a Comment

Having a solid digital demand generation strategy in our work-from-anywhere world is essential to the success of Salesforce partners. It requires clear KPIs, realistic marketing lead targets, and a channel strategy to target your key audiences with relevant messages at the right time. Above all else, 2020 made it clear that having a digital strategy isn’t just a … [Read more...] about Rev-Up Your Partner Digital Demand Gen Engine

Chart Your Growth Path: 8 Ways to Increase Your Trailblazer Score

July 1, 2021 by Adriana Santos Leave a Comment

In the AppExchange Partner Program, the Trailblazer Score is our shared compass. It drives transparency around partner performance and gives you necessary insights to understand the areas where you’re excelling and the areas where there’s room to improve.Our program is centered around four pillars, which are: Customer Success, Innovation, Growth, and Lead. Let’s say you’re a … [Read more...] about Chart Your Growth Path: 8 Ways to Increase Your Trailblazer Score

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  • Optimizer Is Sunsetting: Learn How To Use Org Check | Kate Clicks Through It
  • Admin Release Countdown: Get Ready for Winter ’26
  • Breaking Into Tech With a Nontraditional Background
  • Introducing True to the Core Deep Dive: In-Depth Product Conversations with Salesforce PMs
  • Inside Our Hackathon Build: Case Automation on Agentforce in 9 Steps

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