Adriana Santos

Businesses can be powerful platforms for social change, and within them, there’s opportunity for every business to create an impact in their communities. As we like to say at Salesforce, ‘doing good well and doing good go hand-in-hand!’ Still, knowing how to start can be daunting. You may be like many of our partners and just beginning to explore your social impact journey. … [Read more...] about How to Chart A Social Impact Path for Your Business

Photo by DISRUPTIVO on UnsplashNo matter the size of your company, we’re always looking for ways to be smarter with our spending to drive a higher return on investment. For tech leaders, the question may be, ‘how do I invest in the right technology roadmap that’s going to help increase customer usage?’ For a marketing leader, the question could be, ‘how do I get the most out of … [Read more...] about How to Accelerate Your AppExchange Business with 7 Essential Program Benefits

Empower Customers and Enhance Partner Program Performance with Trusted ReviewsWhen it comes to your marketing strategy, your AppExchange listing is a key driver of awareness and demand for your app. It acts as a one-stop digital storefront where customers learn about your app and how it can help solve their business challenges. Reviews are one of the most important aspects of … [Read more...] about Empower Customers and Enhance Program Performance with Trusted Reviews

Photo by CoWomen on UnsplashThe new year, for many of us, is a moment for some much needed meaningful reflection. And then, in what feels like no time at all, we jump into strategizing and tackling the year ahead. A new year is also a great opportunity to re-evaluate product roadmap priorities and begin testing new positioning— seeing what resonates with key audience segments. … [Read more...] about 2 Program Benefits to Up Your Product Innovation Game

World’s Oldest Printing Press Manufacturer Stays at the Forefront of Innovation with Salesforce and SightCallWhen you need help — whether you’re setting up a new appliance at home or trying to resolve an issue with a service provider — remote visual assistance is essential. Remote visual assistance enables customers and … [Read more...] about World’s Oldest Printing Press Manufacturer Stays at the Forefront of Innovation with Salesforce…