Having a solid digital demand generation strategy in our work-from-anywhere world is essential to the success of Salesforce partners. It requires clear KPIs, realistic marketing lead targets, and a channel strategy to target your key audiences with relevant messages at the right time.
Above all else, 2020 made it clear that having a digital strategy isn’t just a “nice-to-have,” but rather an imperative for partners and customers alike. Let’s take a look at how to set your business up to drive a winning demand gen partner strategy.
Meet the NEW Digital Marketing Program
To design and deliver seamless, connected digital experiences, marketing, and sales leaders must rethink their strategy to connect and engage with prospective customers. To help partners reach customers and drive demand in this all-digital world — plus build digital marketing skills — we’ve rolled out the Digital Marketing Program. Built with partners in mind and leveraging resources including Partner Learning Camp, the
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