Blogs

We’ve got a new episode of “No Silly Questions,” where we get expert answers to any questions you may have about Salesforce. No matter how silly you think your question is, we’ve got an answer! One thing we know is that there’s no such thing as a silly question — especially in the Trailblazer Community, which is all about helping each other learn. Today, we’re featuring a video … [Read more...] about No Silly Questions: Why Is There a Golden Hoodie?

Everything Salesforce does starts with the customer in mind. When creating your AppExchange app’s go-to-market strategy, you should follow suit by creating a target customer profile. Clearly defining who your target customer is will help you craft tailored messaging for your pilot customers and focus your conversations with the Salesforce ISV & direct sales teams.An ideal … [Read more...] about How to Build a Target Customer Profile for Your AppExchange App

By: Philip Bartey, CEO of Autism Plus For the second year in a row, we’re still celebrating Autism Awareness Month during a global pandemic. Given the challenges of COVID-19 restrictions, it is even more important for us this year to ensure that we are spreading more awareness, understanding, and acceptance of autism and neurodiversity. By sharing the stories and achievements … [Read more...] about 3 Ways to Support Autistic Employees in the Workplace

Fully understanding each customer’s engagement is a basis for ensuring that your business provides real value at competitive rates.Continue reading on AppExchange and the Salesforce Ecosystem » … [Read more...] about What Does The “Customer 360” Have to do with the Finance Team?

McKinsey & Company reported in late 2020 that about 58 percent of Black-owned businesses were at risk of financial distress before the pandemic, compared with about 27 percent of white-owned businesses; additionally, only 4 percent of Black American businesses survive the start-up stage, even though 20 percent of Black Americans start businesses.AppExchange is working to … [Read more...] about 5 Black Entrepreneurs Share Why They Decided to Build an AppExchange App