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5 Black Entrepreneurs Share Why They Decided to Build an AppExchange App

April 22, 2021 by Holly Rushton Leave a Comment

McKinsey & Company reported in late 2020 that about 58 percent of Black-owned businesses were at risk of financial distress before the pandemic, compared with about 27 percent of white-owned businesses; additionally, only 4 percent of Black American businesses survive the start-up stage, even though 20 percent of Black Americans start businesses.

AppExchange is working to build a diverse, equitable, and inclusive partner ecosystem that reflects the communities in which we live and do business. That includes outreach and support of founders from underrepresented groups.

Salesforce Accelerate’s Cohort 10 was exclusively for Black entrepreneur-led startups. These founders and their teams embarked on a 10-week journey to create a new AppExchange app, filled with hours of online learning, mentorship, and the ability to make connections both internally at Salesforce and across the entire partner ecosystem.

Watch all of the Salesforce Accelerate Cohort 10 participants put their best pitch forward.

These five Accelerate graduates from Cohort 10

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