Not all SaaS metrics are the same, even the ones that are sometimes called the same thing.Continue reading on AppExchange and the Salesforce Ecosystem » … [Read more...] about How to Navigate the Alphabet Soup of SaaS Metrics
Thought Leadership Isn’t an Ego Trip
Once upon a time, marketing was all about storytelling. That’s still important — but any good story needs strong characters who have interesting things to say, and that is the role of thought leadership.Before we had direct channels like the AppExchange blog, social media, LinkedIn, and so on, executives were remote figures. You couldn’t reach out to them — you didn’t expect to … [Read more...] about Thought Leadership Isn’t an Ego Trip
No crystal ball? No problem — three steps to plan for 2022
Most business leaders facing the annual planning cycle would love to get their hands on a crystal ball. As we move forward into 2022, we…Continue reading on AppExchange and the Salesforce Ecosystem » … [Read more...] about No crystal ball? No problem — three steps to plan for 2022
Think Bigger, Building Bigger
Throughout history, human beings have dreamed up new ways of doing things. Salesforce and AppExchange are continuing that dream.Continue reading on AppExchange and the Salesforce Ecosystem » … [Read more...] about Think Bigger, Building Bigger
Customer Love: Maximizing the Value You Deliver to Customers
Did you ever buy a fashionable sofa that turned out to be very uncomfortable to sit on? Make sure your app doesn’t suffer the same fate.Continue reading on AppExchange and the Salesforce Ecosystem » … [Read more...] about Customer Love: Maximizing the Value You Deliver to Customers