Once upon a time, marketing was all about storytelling. That’s still important — but any good story needs strong characters who have interesting things to say, and that is the role of thought leadership.
Before we had direct channels like the AppExchange blog, social media, LinkedIn, and so on, executives were remote figures. You couldn’t reach out to them — you didn’t expect to read their thoughts or ideas. But now, how you attract business, how you interact with customers, investors and employees has changed very much.
A lot of it is to do with having a digital presence.
My journey into this world started when I attended a seminar at a Salesforce Partner Kick-off. It was hearing about how other business leaders were diving into this river of content and learning to swim that made me decide I would have to try. I realized it is part of the role of an entrepreneur today.
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