Blogs

Today, we still say “digital marketing,” but what we really mean is “all marketing.” That’s because digital channels are part of our everyday lives. And engaging customers means meeting them on the platforms they use most.But much has changed since the early days of digital marketing. Is email still relevant? Is paid social a viable strategy for small businesses? We tackled … [Read more...] about Digital Marketing Insights From the Salesforce Ecosystem

Lionheart Astro helps nonprofit, educational, and philanthropic organizations reach their full potential. When you’re working to make the world a better place, it helps to have a champion — but not just any champion. You need a hero with a bold voice, lots of courage, and a heart of gold. That’s Lionheart Astro. And if you’re a nonprofit, educational institution or … [Read more...] about Meet Lionheart Astro: Here to Help You Achieve Your Mission

Photo on UnsplashAccount engagement platform 6sense set company records in 2020 for employee, revenue, and customer growth. In addition to doubling its full-time employee headcount, 2020 marked the third straight year that the company achieved 100% growth of revenue. But, as the team at 6sense soon learned, tremendous growth comes with new responsibilities.The challenges facing … [Read more...] about How Salesforce and AppExchange Apps Are Driving Record Growth for This Account Engagement Platform

By: Adam Weinger, President, Double the Donation Employer gift matching programs are an important part of Corporate Social Responsibility (CSR). CSR is a great way for companies to support social good organizations in their community and it creates a valuable source of revenue for nonprofit organizations. Employer gift matching programs allow your donors to double (or even … [Read more...] about How Corporate Gift Matching Can Change The Way You Fundraise

As #AwesomeAdmins, you wear many hats. You’re busy working on the newest enhancements, managing and training users, ensuring your org is secure, troubleshooting issues, maintaining the org roadmap, and working the backlog. Essentially, you’re the keeper of your org. You also need to perform periodic reviews and spring clean your org, as needed, to ensure it’s in top shape. You … [Read more...] about Tech Debt: What It Is and Why You Should Care