By: Adam Weinger, President, Double the Donation
Employer gift matching programs are an important part of Corporate Social Responsibility (CSR). CSR is a great way for companies to support social good organizations in their community and it creates a valuable source of revenue for nonprofit organizations. Employer gift matching programs allow your donors to double (or even triple) their donation without going back into their own wallets.
Over 18 million individuals are employed by companies that offer gift matching programs, but the majority of people don’t even realize that their donation might qualify for a matching gift from their employer. This donor awareness gap leaves organizations with a lot of untapped revenue potential — four to seven billion dollars in untapped revenue potential to be exact!
Taking advantage of a matching gift program can save your organization time and resources. By encouraging donors to check their match eligibility and complete
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