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Account engagement platform 6sense set company records in 2020 for employee, revenue, and customer growth. In addition to doubling its full-time employee headcount, 2020 marked the third straight year that the company achieved 100% growth of revenue. But, as the team at 6sense soon learned, tremendous growth comes with new responsibilities.
The challenges facing 6sense in the midst of its success can be boiled down to a single theme: maximizing good data. As an account engagement platform, optimizing data in order to better measure community success, gain deeper insights into the intent of accounts, and build better market strategy, all became priorities for the company. Integrating AppExchange apps with Salesforce helped 6sense turn those challenges into opportunities for growth.
We caught up with two members of the 6sense team, Chris Dutton, Senior Director of Demand Gen, and Lauren Skinner-Johnson, Marketing Operations Manager, to learn more about how Salesforce and AppExchange apps have
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