Today, we still say “digital marketing,” but what we really mean is “all marketing.” That’s because digital channels are part of our everyday lives. And engaging customers means meeting them on the platforms they use most.
But much has changed since the early days of digital marketing. Is email still relevant? Is paid social a viable strategy for small businesses? We tackled these questions and more in our latest LinkedIn Live coffee chats as part of Digital Marketing Month in July. Hosted by Guilda Hilaire, Salesforce Director of Product Marketing, we gleaned insights from partners throughout the ecosystem. In this blog post, we’ll highlight those insights.
You can watch the events here:
Email Marketing Essentials — Watch the recap here.
Andrea Tarrell, CEO of SercanteParry Malm, CEO of Phrasee
Using Paid Social to Boost Your Marketing — Watch the recap here.
Jiordan Castle, Director of Marketing, AtriumEmail Marketing Essentials
Is email dead? Over the past 20 years, people have predicted the end of email with every new
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