Blogs

All marketers are under pressure to reduce costs and drive revenue, but healthcare marketers have the extra pressure of dealing with life or death. How do they balance those business demands while also keeping patients’ and members’ well-being as their top priority?   It’s a tough job, but new technologies and healthcare marketing strategies are paving the way for stronger … [Read more...] about 5 Healthcare Personalization Marketing Strategies to Save Time, Money, and Lives

Today on the Salesforce Admins Podcast, we talk to Ajaay Ravi, Senior Technical Product Manager at Salesforce. Join us as we chat about AI, Einstein for Flow (which at the time of the recording was called Flow GPT), and why admins should pay close attention. You should subscribe for the full episode, but here are a few takeaways from our conversation with Ajaay Ravi. Do … [Read more...] about Replay: Building Einstein for Flow with Ajaay Ravi

Today’s business buyers want more than just a good product or service: In fact, 80% say that the experience a company provides is as important as its products and services. This is an amazing opportunity for small and medium-sized businesses (SMBs) to win business from much larger rivals. Competing against large enterprises with seemingly boundless budgets and resources may … [Read more...] about Your Small Business Can Compete With Large Rivals — The Right Tools Are Key

With 48% of customers citing poor service experiences as their main reason for switching brands, it’s essential to get a clear view of how your customers feel about your business. That’s why customer satisfaction score (CSAT) is the most popular performance indicator among service professionals, with 74% of organizations using it to measure success. But measuring CSAT — let … [Read more...] about What is a Customer Satisfaction Score (CSAT)? All About Your Service Report Card

To create a great Salesforce solution, you need to understand users and their contexts. But, this discovery stage often suffers budget and time constraints that can put a project at risk. This is where generative AI opens up countless possibilities to streamline and accelerate the strategic design process. Now, challenge framing and project scoping don’t have to be a luxury.  … [Read more...] about 5 Tips to Accelerate UX Design with AI