caylin.white@salesforce.com

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? The good news is that it’s out there, and it can help in this challenging competitive landscape.  Rated as a leader by The Forrester Wave Report™: Financial Services CRM, Salesforce knows service — of any kind. Financial services CRMs are … [Read more...] about 5 Things Your Financial Services CRM Needs to Have

It seems effective service today requires clairvoyance into the needs and wants of your customers – they expect companies to recognize the problem instantly and proactively solve it. That’s especially true when it comes to subscriber management software for the media and entertainment industry.  At the same time, economic conditions and increased competition are tightening … [Read more...] about 3 Ways AI Helps Media Companies Improve Customer Service

The consumer goods (CG) industry spends $200 billion each year to promote products in stores. But 90% of companies fail to deliver on their retail execution strategy! CG companies can’t afford to miss sales opportunities. Margins are tighter than ever as changing inflation and supply chain issues make it harder to price items affordably and keep them in stock.  To bring in more … [Read more...] about How to Make Your Retail Execution Budget Pay Off

All marketers are under pressure to reduce costs and drive revenue, but healthcare marketers have the extra pressure of dealing with life or death. How do they balance those business demands while also keeping patients’ and members’ well-being as their top priority?   It’s a tough job, but new technologies and healthcare marketing strategies are paving the way for stronger … [Read more...] about 5 Healthcare Personalization Marketing Strategies to Save Time, Money, and Lives

All marketers are under pressure to reduce costs and drive revenue, but healthcare marketers have the extra pressure of dealing with life or death. How do they balance those business demands while also keeping patients’ and members’ well-being as their top priority?   It’s a tough job, but new technologies and healthcare marketing strategies are paving the way for stronger … [Read more...] about 5 Healthcare Personalization Marketing Strategies to Save Time, Money, and Lives