The consumer goods (CG) industry spends $200 billion each year to promote products in stores. But 90% of companies fail to deliver on their retail execution strategy! CG companies can’t afford to miss sales opportunities. Margins are tighter than ever as changing inflation and supply chain issues make it harder to price items affordably and keep them in stock.
To bring in more foot traffic and boost overall sales, CG companies have traditionally relied on seasonal products. But to execute this strategy successfully, companies must ensure their goods stay stocked on retailers’ shelves at the right time and price. That’s a lot easier said than done — hence, the billions of dollars in lost sales and revenue. Want to improve your retail execution? Start by focusing on three areas: inventory visibility, strategy adherence, and always-on pricing access.
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